I’ve been profoundly impacted by a free book called “Winning the Zero Moment of Truth” by Jim Lecinski. As a result of reading this book, I have created training materials, online workshops, and planning materials exclusively for car dealers on this topic. If you never heard about ZMOT, read the free book, and then decide if you want to be part of this exciting automotive study. Watch the videos on this website to get a glimpse of what is ahead! Before I launch our national ZMOT education campaign, I am inviting 100 dealers at no cost, to participate in the PCG six week educational program. The program will consist of six, 1-hour webinars and follow-up conversations offline each week with each member of the study. The Automotive Zero Moment of Truth study will take 100 dealers through an educational process that will guide their marketing and budgeting decisions based on the concepts shared by Jim Lecinski and the research of Google on online consumer shopping behavior. The study members must be either a Dealer Principal, Dealership COO/CFO, Chief Marketing Officer, or General Manager and have the permission to share and discuss their marketing budgets with the study team at PCG Digital Marketing.
(Source: youtube.com)
